A closer way to make in Florence.
FRAYDA brings independent brands closer to the people, materials and decisions behind their leather goods—from the first conversation to the finished collection.
A product becomes stronger when the people imagining it can stay close to the people making it.
FRAYDA grew from that belief. We built the atelier for independent designers, concept stores and emerging labels that want the depth of Florentine leather-goods making without losing sight of their own point of view.
That means the conversation stays direct. The person discussing proportion, leather or construction with you is connected to the work that follows. Questions are answered before they become costly assumptions. Decisions remain visible from the brief through the approved sample.
We work in two directions: from our design library, where a resolved silhouette can be shaped around a brand; and from original ideas, where we develop the pattern, prototype and production standard from the beginning.
The result should not look like FRAYDA. It should feel unmistakably like your brand—only now as an object made in Florence.
You talk to the people who make it.
Your project stays with a small team in one Florence workshop—the same people who read the hide, cut the pattern, set the stitch and paint the edge. No account managers between you and the workbench.
Florence, Italy
Our atelier is in Florence, where leather-goods making brings design, material knowledge and production into one working culture.
Showroom visits by appointment.
Bring the point of view. We will help give it form.
A brief is useful, but a sketch, a reference or a sentence can be enough to begin. We respond within two business days.